From 2006, decline of newspaper consumption or readership. Readership has declined over 5% since 2000. Share price of publicity have declined nearly 35% since 2005. Many newspaper have reduced format of the papers to save money.
Newspapers
The wall Street Journal -2,061,142
US today -1,830,638
The New York Times -876,638
Los Angeles Time -600,449
The Washington Post -545,345
Daily News -512,520
New York Post -501,050
Magazines
AARP Bulletin -24,374,121
AARP The Magazine -24,121,461
Reader's Digest -8,307,292
Electronic Media
Electronic media dominate American life
Radio reaches 80% of population daily
Revenue of Radio exceeds 10$ billion from roughly
5000 commercials AM station, nearly 5000 Fm stations, And approximately 1600 public non commercial stations
TV Stations
52 days of TV per year average of Americans watches
2/3 of Americans watch TV while dinner
Major tv channels are ABC,CBS, NBC
CNN was the first 24 hour news broadcasting channel of USA
News Service
AP provides news features in 6 languages to some 8,500 International print, photography, and broadcasting customers in more then 110 countries.
United Press International (UPI)
Internet
Over 77.3% of Americans have access to internet. Eg: America online, Netscape, CNN, HBO, Turner Entertainment, etc are most using sites.
Advertising
Top Ad Agencies:
JWT, BBDO wordwide and Mccann Erinksun worldwide
Public Relation
Public Relations
Public Relation function as an estimated 10$ billion per year
PR enjoys roughly growth rate equals to GOP of USA
Quarters of a million people work in PR The federal Govt. is the single largest employre of public relations personnel
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